TAKING THE FILM TO THE WORLD

Following over a year of collaboration with OXFAM, we are delighted to be able to announce the start of a major collaboration to tie together the message behind the film and some of the core values of the GROW campaign out to a global audience.

OXFAM’S GROW campaign marks the start of a global movement for better ways to grow, share and live together. It’s all about addressing the broken food system so we can put enough food on the table for everyone. It’s about land grabs, food prices, climate and small-scale farming. It’s about the food on your table; today and tomorrow.

The message behind UP IN SMOKE is much the same, highlighting one way in which many hundreds of millions of farmers throughout the global tropics can dramatically transform their fortunes and way of life, to grow food sustainably and employ positive environmental feedback mechanisms.

Notion Pictures, the production company behind UP IN SMOKE will be producing four short films with subititles in French, Spanish and Portuguese for dissemination via the OXFAM INTERNATIONAL website, and throughout the world in a number of the 15 OXFAM affiliates and associated partner groups. The collaboration has just been approved and we expect to have these four videos available by the beginning of June 2012, ready for use in the run-up to the Rio+20 Summit in mid June 2012.

Below are the basic tenets of each of the four pieces, which will include exclusive and never before seen footage shot during the four and half years production process of UP IN SMOKE. We will begin editing in the coming weeks and will be announcing the schedule for online delivery of the films in May. Please join our mailing list or check back here for further news.

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Introduction

A short piece deftly describing the devastating global consequences of shifting agriculture, covering the extent of emissions, the impact on small scale producers), and the fact that solutions are available.

Women in small scale farming families

A piece looking particularly at the roles women play in small scale farming families, not least in terms of providing food for their families. This piece will show them critical roles played by women in families, rather than reinforcing a more passive view of the role of women as opposed to men.

Benefits of organic agriculture

A piece looking at the threats to small scale Farmers, including focuses on health risks from pesticide use, a reduction in crop productivity and cost versus the fact that affordable, achievable solutions exist, including alley cropping with Inga

Small scale farmers & large companies

Editorial still being defined, please check back soon